How To Create A “Contact Us” Page

The Contact Us page is an essential resource for any website, providing visitors with a convenient and direct way to communicate with the site owners and staff. It is also one of the most essential elements of any successful website, as it helps to build trust between the site and its visitors.

The Contact Us page should be easily accessible from any page on the website. It should include contact information such as the website’s email address, a phone number, and a physical address if applicable. The more contact methods available, the better. Additionally, the page should briefly describe how and when customers should expect help and how quickly they should expect a response.

The Contact Us page should be composed and designed to be welcoming and inviting to all visitors. It should offer clear instructions for contacting the company, a description of its services, and customer questions. It should also provide visitors with any additional resources that may be helpful, such as FAQs, online tutorials, or a customer service chatbot.

For businesses that operate in more than one country, it is also important to include contact information in multiple languages. This not only allows customers to feel comfortable communicating in their language, but it also demonstrates a commitment to international customers.

Finally, the Contact Us page should also include an area for customer feedback. This feedback can be invaluable in helping the company improve its products and services. It is also an excellent way to maintain customer relationships and build loyalty. This feedback should be collected regularly and monitored by a customer service team member to ensure that all customer issues are addressed promptly.

What is Business Planning, Strategy & Execution?

Business Planning: Business planning defines a company’s goals, objectives, and strategies for achieving them. A comprehensive business plan typically includes:

  1. Executive Summary: A brief overview of the business idea, goals, and key points.
  2. Company Description: Detailed information about the company’s mission, vision, values, and legal structure.
  3. Market Analysis: Research on the industry, target market, and competitors.
  4. Product or Service Description: Explanation of what the company offers and how it solves a problem or fulfills a need.
  5. Marketing and Sales Strategy: How the company plans to promote and sell its products or services.
  6. Organization and Management: Details about the company’s organizational structure, leadership team, and key personnel.
  7. Funding Request: This section outlines the financial needs and how the funds will be used if seeking external funding.
  8. Financial Projections: Forecast the company’s financial performance, including income statements, balance sheets, and cash flow projections.
  9. Implementation Plan: Steps and timelines for executing the business strategy.

Business Strategy: A business strategy is a high-level plan that outlines how a company intends to achieve its goals in the long term. It involves choosing where to compete (target market segments), how to compete (competitive advantage), and how to allocate resources. Several common business strategies include:

  1. Cost Leadership: Becoming the low-cost producer in the industry, often resulting in lower prices for customers.
  2. Differentiation: Offering unique and high-quality products or services that stand out from competitors.
  3. Focused Strategy: Concentrating on a specific market segment or niche where the company can excel.
  4. Innovation: Creating new products, services, or business models to disrupt the industry.
  5. Diversification: Expanding into new markets or industries to reduce risk.

Execution: Execution involves putting the business strategy into action effectively and efficiently. Here are some key points to consider for successful execution:

  1. Clear Communication: Ensure the strategy and goals are communicated to all employees. Everyone should understand their role in achieving the company’s objectives.
  2. Resource Allocation: Allocate resources (human, financial, and technological) according to strategic priorities.
  3. Performance Measurement: Define key performance indicators (KPIs) to track progress toward goals. Regularly review and adjust the strategy based on performance data.
  4. Agile Adaptation: Remain flexible and adaptable to changes in the market and industry. Be willing to adjust the strategy if necessary.
  5. Accountability: Hold individuals and teams accountable for their responsibilities and results.
  6. Collaboration: Foster collaboration across departments and teams to ensure alignment and avoid silos.
  7. Continuous Improvement: Strive for continuous improvement in processes, products, and services.

Successful execution requires effective leadership, a dedicated team, and a willingness to learn and adapt. It’s also important to regularly review and update your business strategy to stay aligned with changing market conditions and company goals.

SEO Responsive Web Design

SEO Responsive Web Design

Responsive Website Design

Mobile Friendly Responsive Website Design is the process that increases a website’s rankings in search engine results and subsequently increases site traffic and revenue. Organic SEO better known as Organic Search Engine Optimization is the process of optimizing a website so that it will display prominently on organic search results on popular search engines like Google.

Bing, and Yahoo. SeashoreWeb Digital Marketing and Website Design in Flagler Beach, FL with over 18 years of professional Organic SEO experience.

if potential clients can’t find your website on Google or Bing, then you don’t exist. We at  SeashoreWeb Internet Marketing have a proven track record of getting our customer’s websites to the top of search engine results pages.

WHY IS MY WEBSITE NOT RANKING IN GOOGLE?

Responsive Website Design - SeashorewebIs your website not ranking in Google? Are you having trouble figuring out why your site isn’t ranking? Several ranking factors could be contributing to your lower placement in the search results. Our marketing team regularly works with business owners who have been unsuccessful in getting their websites to rank on the first page of Google.

 

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SEO

SEO

SEO or search engine optimization is something that you hear a lot, but few people know much about.  SEO is an ever-changing landscape

, but a strong understanding is necessary to have the online results that our clients expect.  I consider myself to be an expert in this area, and in this article, I’ll try to shed some light on what SEO is all about.

The Two Major Components of SEO

SEO SeashorewebThe first component of  SEO is on page optimization.  On page, optimization means that your website has been built in a way that it clearly shows Google, and other search engines, what you are trying to talk about.  The majority of websites today fail this test.

Here’s an example:  Let’s say that you created a page about Construction on your website

, and you want your page to show up when people in your city search for Contractor.  In order for this to happen a number of things have to be in place.

Meta Data

Every website contains metadata on each page.  This metadata is like a summary of what your page is about.  Google and other search engines use this metadata to help them quickly decide if your page should be considered to rank when a search is entered online.

Let’s say that you live in the city of  Atlanta, GA. Your contractor page metadata needs to contain the words “Atlanta” and “Contractor”.  Contractor alone will have you competing against the entire world when you really only want to rank in the city of Atlanta.

Metadata consists of Title Tags

, Descriptions, and Keywords.  A well-designed website will have clear meta information on each and every page that fits the content of that page.

Page Content

In addition to having the correct meta information you also have to have page content that matches it.  The words you write in your content need to be congruent with the title of the page

, as well as the description, and keywords.  If everything flows together you have a great chance of reaching the top of the results.

Page Length

The page length also plays a factor in your ability to rank for certain search terms.  You should ideally have pages that are longer than 400 words, but I would say the longer the better.  Write high-quality content that contains lots of content that should include pictures as well as videos and other interesting features.

The Second Major Component of SEO

The second major component of SEO is off page optimization.  Off-page optimization means that you are getting votes from other websites online.  So how do you get a vote?

At some point, you’ve been on a website and clicked a link that took you off that site to another website.  A link like that is called a backlink, and having high-quality backlinks pointing to your website will have an impact on the rank of your website and your internal pages.

There are many different places that you can get backlinks from.  Having your website listed in certain directories online will help you to get some backlinks

, and websites like YouTube, Facebook, and Twitter also allow you to build links to pages in your site.

Some links are more powerful than others, and some are safer than others.  If Google sees that you are building links to your site from low-quality neighborhoods they can filter your website out of the search results.  Today it’s very important to make sure your backlink profile is high quality.

How Do I Master SEO as a Contractor?

It’s very difficult to master SEO as a Contractor.  You simply don’t have the time to invest thousands of hours to learn all about it and to keep up with the monster that it is.  When you work with us at SeashoreWeb Website Design you can rest assured that you are working with the best of the best.  We do all the hard work for you so that you can focus on living the life that you should be as a contractor. We will get you on top of the search engines!


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SeashoreWeb Digital Marketing & Website Design
For business owners interested in leveraging website design, SEO and social media marketing to grow their business and to improve online visibility. We will get you found on the First Page of GOOGLE.


7 Tips for Choosing the Right Domain Name

Here are some tips to help you choose a great domain name for your business:

Are you starting a new business and eager to share your innovative idea? If so, building a website is likely on your to-do list.

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Before diving in, it’s important to consider registering a domain name. Here are seven helpful tips for choosing the perfect domain name.

Choosing a domain name is a lot like choosing a company name. It requires careful thought and consideration because your domain name is your identity on the web. You want to choose a name that fits your business and is easy to find and promote. Use short, easy-to-remember keywords that accurately describe your business, services, and/or products provided. Keep the name as simple as possible so customers can easily remember it. Typically, the best names are usually the keywords of the name of the company. Follow these steps to help you pick the perfect domain:

 

1. Name Your Brand
The first step is to consider what URLs are available to you, and then choose your brand name accordingly if possible. Be creative and do your research to ensure no one else is using a similar name. Be original, exciting, and innovative when naming your brand, just like you should be with your product.

2. Tie Your Brand to the Domain Name
Ensure that your domain name matches your brand and doesn’t require any explanation. This will make it easier for customers to find you and remember your website.

3. Use keywords that describe your business and the services you offer. This will help improve your rank on search engines and make more sense to your customers. For example, a glass replacement business could register with GlassRepair.com or GlassReplacement.com.

4. Keep it short, catchy, and memorable. Long and complex names increase the risk of customers mistyping or misspelling them. Your title should also be easy to pronounce and spell.

5. Choose a domain name that’s easy to type. Avoid using slang or words with multiple spellings as it may be harder for customers to find your site. Make sure you’re not infringing on anyone else’s copyrights.

6. Make it memorable. With millions of registered domain names, a catchy and memorable name is essential. Get feedback from close friends to ensure it sounds appealing and makes sense to others.

7. Stick with .com as it is the most widely accepted domain extension and easiest to remember. When you tell someone your domain name, they are likely to think “name/business name.com” so try to stick with a .com if possible. Website is just as important as choosing a design for it. Just as you need a rational strategic way to run your business, finding a memorable and successful name for your website requires that same rational strategy.

 


Looking to boost your online visibility on search engines like Google? Look no further than SeashoreWeb! Our exceptional web design services can take your online presence to new heights. Contact us today for a free quote and let us help you reach your digital goals. You can get in touch with us by email at Info@seashoreweb.com or by phone at 386-478-8746. We are always here to assist you.

Why You Need A Business Website

website designSmall, medium and large Business owners аrе moving traditional paper advertising tо online advertising. Today just about every type of business needs to have a website.  Іf уоu hаvе аn offline business, nо matter hоw small, уоu саn tаkе advantage оf the mаnу benefits online marketing саn dо fоr уоur business. Search engine optimized  Business website development іs vеrу іmроrtаnt, еsресіаllу іf уоu wаnt additional revenue. The first thing you must do is secure a good

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, catchy URL. Make sure your Domain Name makes sense for your business, is short, doesn’t have quirky spelling and is available on social platforms, too. Benefits of having your оwn web Internet presence fоr уоur business. By having your own Internet Presence yоu саn reach tо а wider audience. Yоu саn be found online locally as well as nationally and globally. When it comes to benefiting from a website, the Size of your business does not matter.  it is irrelevant if you’re a one-man show or a 10,000-employee corporate giant; if you don’t have a website, you’re losing business to other companies that do.

Your website is an important part of your business. Make sure you treat it as such. Add your web address to your stationery, business cards, and other advertisements and you’ll have visitors knowing exactly where to go for answers to their questions and where to send their friends to for great service

Social Media Integration

There are a lot of social media platforms out there, and you should promote your presence on them on your website because social media is a critical part of marketing your business. Integrating these social media marketing platforms into your website will help boost your SEO

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, improve your business’ footprint on the social web and build your following across numerous social platforms.  If your business has established pages on sites like Twitter, Google+ and Facebook, your website should have links or buttons to these social networking pages. When these connections are established, people can become aware of your business from social networking sites. They can also follow you and promote your business using the social networking sites they’re already on.   Social media is not going to leave us anytime soon and it is worth the investment in time.
When your website integrates with social networking sites you’re able to reach a larger audience to your business. For example, if someone clicks a Facebook “Like” button on your site this will alert their network of friends about an item on your site. The effectively shares something they found on your website with their friends.

So if you are a small business and have a less than a great website or no website at all

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, you are missing a great opportunity to be there when potential new customers are looking online for your product or service.  Customers are looking for what you have to offer. Will they find you?

  SeashoreWeb Website Design & Social Media Marketing! Call: 386-478-8746

SeashoreWeb Digital Marketing & Website Design
For business owners interested in leveraging website design, SEO and social media marketing to grow their business and to improve online visibility. We will get your business found on the First Page of GOOGLE.