, but a strong understanding is necessary to have the online results that our clients expect. I consider myself to be an expert in this area, and in this article, I’ll try to shed some light on what SEO is all about.
The Two Major Components of SEO
The first component of SEO is on page optimization. On page, optimization means that your website has been built in a way that it clearly shows Google, and other search engines, what you are trying to talk about. The majority of websites today fail this test.
Here’s an example: Let’s say that you created a page about Construction on your website
, and you want your page to show up when people in your city search for Contractor. In order for this to happen a number of things have to be in place.
Meta Data
Every website contains metadata on each page. This metadata is like a summary of what your page is about. Google and other search engines use this metadata to help them quickly decide if your page should be considered to rank when a search is entered online.
Let’s say that you live in the city of Atlanta, GA. Your contractor page metadata needs to contain the words “Atlanta” and “Contractor”. Contractor alone will have you competing against the entire world when you really only want to rank in the city of Atlanta.
, Descriptions, and Keywords. A well-designed website will have clear meta information on each and every page that fits the content of that page.
Page Content
In addition to having the correct meta information you also have to have page content that matches it. The words you write in your content need to be congruent with the title of the page
, as well as the description, and keywords. If everything flows together you have a great chance of reaching the top of the results.
Page Length
The page length also plays a factor in your ability to rank for certain search terms. You should ideally have pages that are longer than 400 words, but I would say the longer the better. Write high-quality content that contains lots of content that should include pictures as well as videos and other interesting features.
The Second Major Component of SEO
The second major component of SEO is off page optimization. Off-page optimization means that you are getting votes from other websites online. So how do you get a vote?
At some point, you’ve been on a website and clicked a link that took you off that site to another website. A link like that is called a backlink, and having high-quality backlinks pointing to your website will have an impact on the rank of your website and your internal pages.
There are many different places that you can get backlinks from. Having your website listed in certain directories online will help you to get some backlinks
, and websites like YouTube, Facebook, and Twitter also allow you to build links to pages in your site.
Some links are more powerful than others, and some are safer than others. If Google sees that you are building links to your site from low-quality neighborhoods they can filter your website out of the search results. Today it’s very important to make sure your backlink profile is high quality.
How Do I Master SEO as a Contractor?
It’s very difficult to master SEO as a Contractor. You simply don’t have the time to invest thousands of hours to learn all about it and to keep up with the monster that it is. When you work with us at SeashoreWeb Website Design you can rest assured that you are working with the best of the best. We do all the hard work for you so that you can focus on living the life that you should be as a contractor. We will get you on top of the search engines!
SeashoreWeb Digital Marketing & Website Design For business owners interested in leveraging website design, SEO and social media marketing to grow their business and to improve online visibility. We will get you found on the First Page of GOOGLE.
Here are some tips to help you choose a great domain name for your business:
Are you starting a new business and eager to share your innovative idea? If so, building a website is likely on your to-do list.
Before diving in, it’s important to consider registering a domain name. Here are seven helpful tips for choosing the perfect domain name.
Choosing a domain name is a lot like choosing a company name. It requires careful thought and consideration because your domain name is your identity on the web. You want to choose a name that fits your business and is easy to find and promote. Use short, easy-to-remember keywords that accurately describe your business, services, and/or products provided. Keep the name as simple as possible so customers can easily remember it. Typically, the best names are usually the keywords of the name of the company. Follow these steps to help you pick the perfect domain:
1. Name Your Brand
The first step is to consider what URLs are available to you, and then choose your brand name accordingly if possible. Be creative and do your research to ensure no one else is using a similar name. Be original, exciting, and innovative when naming your brand, just like you should be with your product.
2. Tie Your Brand to the Domain Name
Ensure that your domain name matches your brand and doesn’t require any explanation. This will make it easier for customers to find you and remember your website.
3. Use keywords that describe your business and the services you offer. This will help improve your rank on search engines and make more sense to your customers. For example, a glass replacement business could register with GlassRepair.com or GlassReplacement.com.
4. Keep it short, catchy, and memorable. Long and complex names increase the risk of customers mistyping or misspelling them. Your title should also be easy to pronounce and spell.
5. Choose a domain name that’s easy to type. Avoid using slang or words with multiple spellings as it may be harder for customers to find your site. Make sure you’re not infringing on anyone else’s copyrights.
6. Make it memorable. With millions of registered domain names, a catchy and memorable name is essential. Get feedback from close friends to ensure it sounds appealing and makes sense to others.
7. Stick with .com as it is the most widely accepted domain extension and easiest to remember. When you tell someone your domain name, they are likely to think “name/business name.com” so try to stick with a .com if possible. Website is just as important as choosing a design for it. Just as you need a rational strategic way to run your business, finding a memorable and successful name for your website requires that same rational strategy.
Looking to boost your online visibility on search engines like Google? Look no further than SeashoreWeb! Our exceptional web design services can take your online presence to new heights. Contact us today for a free quote and let us help you reach your digital goals. You can get in touch with us by email at Info@seashoreweb.com or by phone at 386-478-8746. We are always here to assist you.
We plan, create and build on the latest technologies that drive growth and improve visibility to your target market with affordable innovative integrated Social Media Marketing and SEO Website Design Solutions. We at SeashoreWeb provide everything you need to market your online presence. We plan, create and build beautiful websites on the latest technologies that help drive growth and improve online visibility for your business. SeashoreWeb Internet Marketing & Website Design Solutions deliver targeted marketing on time at an affordable rate.
Social media gets more powerful every day. We will evaluate your company’s presence across the web of social media. Then through very intentional planning, SeashoreWeb Designs can help you use the power of social media by taking you far beyond the realm of Your Business Website Presence. Our team can connect your business website with Facebook, Twitter, LinkedIn, Flickr, Pinterest, and every other social network will increase your company’s online visibility.
SeashoreWeb Digital Marketing & Website Design Business owners are interested in leveraging website design, SEO, and social media marketing to grow their businesses and improve online visibility. We will get your business found on the First Page of GOOGLE.
Small, medium and large Business owners аrе moving traditional paper advertising tо online advertising. Today just about every type of business needs to have a website. Іf уоu hаvе аn offline business, nо matter hоw small, уоu саn tаkе advantage оf the mаnу benefits online marketing саn dо fоr уоur business. Search engine optimized Business website development іs vеrу іmроrtаnt, еsресіаllу іf уоu wаnt additional revenue. The first thing you must do is secure a good
, catchy URL. Make sure your Domain Name makes sense for your business, is short, doesn’t have quirky spelling and is available on social platforms, too. Benefits of having your оwn web Internet presence fоr уоur business. By having your own Internet Presence yоu саn reach tо а wider audience. Yоu саn be found online locally as well as nationally and globally. When it comes to benefiting from a website, the Size of your business does not matter. it is irrelevant if you’re a one-man show or a 10,000-employee corporate giant; if you don’t have a website, you’re losing business to other companies that do.
Your website is an important part of your business. Make sure you treat it as such. Add your web address to your stationery, business cards, and other advertisements and you’ll have visitors knowing exactly where to go for answers to their questions and where to send their friends to for great service
Social Media Integration
There are a lot of social media platforms out there, and you should promote your presence on them on your website because social media is a critical part of marketing your business. Integrating these social media marketing platforms into your website will help boost your SEO
, improve your business’ footprint on the social web and build your following across numerous social platforms. If your business has established pages on sites like Twitter, Google+ and Facebook, your website should have links or buttons to these social networking pages. When these connections are established, people can become aware of your business from social networking sites. They can also follow you and promote your business using the social networking sites they’re already on. Social media is not going to leave us anytime soon and it is worth the investment in time.
When your website integrates with social networking sites you’re able to reach a larger audience to your business. For example, if someone clicks a Facebook “Like” button on your site this will alert their network of friends about an item on your site. The effectively shares something they found on your website with their friends.
So if you are a small business and have a less than a great website or no website at all
, you are missing a great opportunity to be there when potential new customers are looking online for your product or service. Customers are looking for what you have to offer. Will they find you?
SeashoreWeb Website Design & Social Media Marketing! Call: 386-478-8746
SeashoreWeb Digital Marketing & Website Design For business owners interested in leveraging website design, SEO and social media marketing to grow their business and to improve online visibility. We will get your business found on the First Page of GOOGLE.
Now when you search for a Google+ Hashtag keyword (e.g. #Sustainability) in Google Search, you’ll be shown a series of a relevant content on Google. The Google search engine announced Wednesday that it’s letting people query the Google engine for hashtags, meaning now they can type in something like ” # Sustainability on Google.com to see related status updates appear to the right of regular results. A hashtag is a word or a phrase (without spaces) preceded by the # symbol that helps people find and join conversations about a particular topic. Click on a hashtag to show related content. That added visibility gives you greater overall reach. Google+ hashtags are actually an efficient way to bring more exposure and visibility to your Google+ profile and brand.
“I believe choosing SeashoreWeb was the best marketing decision I have ever made. Christina designed an amazing and informative website and has gotten my site to the top of the Google ranking list. I am very happy with her attention to detail. If you are looking for more than a cookie cutter website, Christina will personalize your site to optimize search results and this means more business.”
-Mike Garcia, Enviroscape L.A.
SeashoreWeb SEO & Website Design
Potential customers are searching for local businesses like yours online and on their phones right now. Will they find You?
We at SeashoreWeb Digital Marketing, SEO & Website Design will create, optimize and publish your business website on a variety of search engines, social media, and top local sites. So you can be found everywhere they’re looking. Contact us today to learn more.
Call: 386-478-8746
The first component of SEO is on page optimization. On page, optimization means that your website has been built in a way that it clearly shows Google, and other search engines, what you are trying to talk about. The majority of websites today fail this test.
