7 Tips for Choosing the Right Domain Name
Here are some tips to help you choose a great domain name for your business:
Are you starting a new business and eager to share your innovative idea? If so, building a website is likely on your to-do list.
Before diving in, it’s important to consider registering a domain name. Here are seven helpful tips for choosing the perfect domain name.
Choosing a domain name is a lot like choosing a company name. It requires careful thought and consideration because your domain name is your identity on the web. You want to choose a name that fits your business and is easy to find and promote. Use short, easy-to-remember keywords that accurately describe your business, services, and/or products provided. Keep the name as simple as possible so customers can easily remember it. Typically, the best names are usually the keywords of the name of the company. Follow these steps to help you pick the perfect domain:
1. Name Your Brand
The first step is to consider what URLs are available to you, and then choose your brand name accordingly if possible. Be creative and do your research to ensure no one else is using a similar name. Be original, exciting, and innovative when naming your brand, just like you should be with your product.
2. Tie Your Brand to the Domain Name
Ensure that your domain name matches your brand and doesn’t require any explanation. This will make it easier for customers to find you and remember your website.
3. Use keywords that describe your business and the services you offer. This will help improve your rank on search engines and make more sense to your customers. For example, a glass replacement business could register with GlassRepair.com or GlassReplacement.com.
4. Keep it short, catchy, and memorable. Long and complex names increase the risk of customers mistyping or misspelling them. Your title should also be easy to pronounce and spell.
5. Choose a domain name that’s easy to type. Avoid using slang or words with multiple spellings as it may be harder for customers to find your site. Make sure you’re not infringing on anyone else’s copyrights.
6. Make it memorable. With millions of registered domain names, a catchy and memorable name is essential. Get feedback from close friends to ensure it sounds appealing and makes sense to others.
7. Stick with .com as it is the most widely accepted domain extension and easiest to remember. When you tell someone your domain name, they are likely to think “name/business name.com” so try to stick with a .com if possible. Website is just as important as choosing a design for it. Just as you need a rational strategic way to run your business, finding a memorable and successful name for your website requires that same rational strategy.
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