Archive for the SEO Category



Responsive Website Design

Mobile Friendly Responsive Website Design is the process which increases a website’s rankings in search engine results and subsequently increases site traffic and revenue. Organic SEO better is known as Organic Search Engine Optimization is the process of optimizing a website so that it will display prominently on organic search results on popular search engines like Google

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, Bing, and Yahoo. SeashoreWeb Digital Marketing and Website Design in Flagler Beach, FL with over 18 years of professional Organic SEO experience.

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, if potential clients can’t find your website on Google or Bing, then you don’t exist. We at  SeashoreWeb Internet marketing have a proven track record of getting our customers websites to the top of search engine results pages.


Responsive Website Design - SeashorewebIs your website not ranking in Google? Are you having trouble figuring out why your site isn’t ranking? A number of ranking factors could be contributing to your lower placement in the search results. Our marketing team regularly works with business owners who have been unsuccessful in getting their website to rank on the first page on Google.

SeashoreWeb Digital Marketing & Website Design
For business owners interested in leveraging website design

, SEO and social media marketing to grow their business and to improve online visibility. We will get your business found on the First Page of GOOGLE.

Contact us today



SEO or search engine optimization is something that you hear a lot, but few people know much about.  SEO is an ever-changing landscape

, but a strong understanding is necessary to have the online results that our clients expect.  I consider myself to be an expert in this area, and in this article, I’ll try to shed some light on what SEO is all about.

The Two Major Components of SEO

SEO SeashorewebThe first component of  SEO is on page optimization.  On page, optimization means that your website has been built in a way that it clearly shows Google, and other search engines, what you are trying to talk about.  The majority of websites today fail this test.

Here’s an example:  Let’s say that you created a page about Construction on your website

, and you want your page to show up when people in your city search for Contractor.  In order for this to happen a number of things have to be in place.

Meta Data

Every website contains metadata on each page.  This metadata is like a summary of what your page is about.  Google and other search engines use this metadata to help them quickly decide if your page should be considered to rank when a search is entered online.

Let’s say that you live in the city of  Atlanta, GA. Your contractor page metadata needs to contain the words “Atlanta” and “Contractor”.  Contractor alone will have you competing against the entire world when you really only want to rank in the city of Atlanta.

Metadata consists of Title Tags

, Descriptions, and Keywords.  A well-designed website will have clear meta information on each and every page that fits the content of that page.

Page Content

In addition to having the correct meta information you also have to have page content that matches it.  The words you write in your content need to be congruent with the title of the page

, as well as the description, and keywords.  If everything flows together you have a great chance of reaching the top of the results.

Page Length

The page length also plays a factor in your ability to rank for certain search terms.  You should ideally have pages that are longer than 400 words, but I would say the longer the better.  Write high-quality content that contains lots of content that should include pictures as well as videos and other interesting features.

The Second Major Component of SEO

The second major component of SEO is off page optimization.  Off-page optimization means that you are getting votes from other websites online.  So how do you get a vote?

At some point, you’ve been on a website and clicked a link that took you off that site to another website.  A link like that is called a backlink, and having high-quality backlinks pointing to your website will have an impact on the rank of your website and your internal pages.

There are many different places that you can get backlinks from.  Having your website listed in certain directories online will help you to get some backlinks

, and websites like YouTube, Facebook, and Twitter also allow you to build links to pages in your site.

Some links are more powerful than others, and some are safer than others.  If Google sees that you are building links to your site from low-quality neighborhoods they can filter your website out of the search results.  Today it’s very important to make sure your backlink profile is high quality.

How Do I Master SEO as a Contractor?

It’s very difficult to master SEO as a Contractor.  You simply don’t have the time to invest thousands of hours to learn all about it and to keep up with the monster that it is.  When you work with us at SeashoreWeb Website Design you can rest assured that you are working with the best of the best.  We do all the hard work for you so that you can focus on living the life that you should be as a contractor. We will get you on top of the search engines!


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SeashoreWeb Digital Marketing & Website Design
For business owners interested in leveraging website design, SEO and social media marketing to grow their business and to improve online visibility. We will get you found on the First Page of GOOGLE.

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We plan, create and build on the latest technologies that drive growth and improve visibility to your target market with Affordable

, Innovative integrated  Social Media Marketing and SEO Website Design Solutions. We at SeashoreWeb provide everything you need to market your online presence. We plan

, create and build beautiful websites on the latest technologies that help drive growth and improve online visibility for Website Design Solutionsyour business. SeashoreWeb Internet Marketing & Website Design Solutions deliver targeted marketing on time at an affordable rate.

Social media gets more powerful every day. We will evaluate your company’s presence across the web of social media. Then

, through very intentional planning,  SeashoreWeb Designs can help you use the power of social media by taking you far beyond the realm of  Your Business Website Presence.   Our team can connect your business website with Facebook

, Twitter, LinkedIn, Flickr, Pinterest and every other social network that will increase your companies online visibility.

SeashoreWeb Digital Marketing & Website Design
For business owners interested in leveraging website design, SEO and social media marketing to grow their business and to improve online visibility. We will get your business found on the First Page of GOOGLE.



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Social Media

social mediaAs more and more users flock to social media, small businesses must find a way to use these channels to reach their target markets. It can often seem daunting to cut through the social media clutter; however, with these 5 strategies, you’ll be well on your way to social media marketing success.

1. Narrow Your target

For small businesses, it’s important to connect with people in your geographic area, especially if you are a brick and mortar operation. Targeting your social media posts to a specific area or keyword set ensures that you are only interacting with viable leads.

There are hundreds of thousands of status updates getting published every minute, so cutting through the clutter has to be a top priority. Start small. Start out familiarizing yourself with tools like, and you can eventually move on to using a more business-specific tool like CoTweet or Hootsuite.

2. Be Proactive

If you simply assume that “if you tweet, they will come,” you may be waiting for a long time. You need to find out who you should be interacting with and go after those people. Join Facebook Groups, LinkedIn Groups, check out lists on your genre and look at a person’s Twitter Grader score. There are so many tools out there whose sole mission is to make it easier to target your exact customer, so make use of them.

3. Some Automation Is Bad

When you’re having conversations with potential customers

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, you need to be real. Spam is one sure-fire way to turn people off. You want to start a conversation with qualified leads, and grow that conversation organically. You don’t need 500 people a day to respond to you. Instead, having 5 or 10 qualified leads will add much more to your bottom line.

Does this mean you can’t streamline the process? Of course not! Some automation is okay. For example

, scheduling updates, pulling in from your RSS feed, these are all great time savers. It’s fine to even have a few templates ready to reply when you see people tweeting or posting on Facebook about something, but never automate the interaction because the results could be incredibly embarrassing.

Back in the day when these sorts of apps were allowed by Twitter, I tried an app for my antique business that would automate replies without human interaction. I set it to look for a rare German figurine and asked it to send them a specific tweet if they found it. Since I was not manually reviewing the matches, I had no idea that the same name of this German figurine was also a well-known Pokemon character. I had a lot of confused people @replying me. Templates are fine (there are only so many ways you can answer a certain question) but make sure you’re reviewing who you are replying to!

4. Don’t Miss the Giant Gorilla

As an SME owner, you are expected to wear a lot of hats. When your social media hat comes off for a little while, you don’t want to leave your followers with nothing. Schedule some helpful posts for your followers, fans, and group members to read while you’re busy doing other things, but never leave them hanging for too long.

Social media is a great way to field a lot of customer requests, support, and even research. Set up searches for keywords related to your brand and put in the time to handle requests daily. Just make sure you set up enough ‘nets’ so you never miss the ‘giant gorilla’ in your business.

Because social media conversations happen in real time, you can usually put out a spark before it becomes a full-fledged fire, often in 140 characters or less!

5. Give Others Credit

There are so many collaboration opportunities in social media. Re-tweeting is a great way to show your followers you have your finger on the pulse of your industry

, but a big mistake is just posting a load of unattributed feeds as your own. You should always give credit to the original author of what you’re tweeting. First

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, it shows your users you’re monitoring the field and curating some great content for them. Secondly, and perhaps most importantly, it’s a great way to get the attention of the person whose content you are pushing. You can start a lot of great strategic partnerships with a simple “RT.”

Key Marketing Takeaway:

Social media sites are exploding with users. As a savvy business, you can focus your efforts and concentrate on creating interactions that will help turn the social media noise into traffic which converts.

For a business without a lot of time or a very large marketing budget, social media is a great place for a targeted interaction to become a viable lead.

Guest post by T. K. Fennell

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