SEO or search engine optimization is something that you hear a lot, but few people know much about. SEO is an ever-changing landscape, but a strong understanding is necessary to have the online results that our clients expect. I consider myself to be an expert in this area, and in this article, I’ll try to shed some light on what SEO is all about. The Two Major Components of SEO The first component of SEO is on page optimization. On
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Now when you search for a Google+ Hashtag keyword (e.g. #Sustainability) in Google Search, you’ll be shown a series of a relevant content on Google. The Google search engine announced Wednesday that it’s letting people query the Google engine for hashtags, meaning now they can type in something like ” # Sustainability on Google.com to see related status updates appear to the right of regular results. A hashtag is a word or a phrase (without spaces) preceded by the # symbol that
As more and more users flock to social media, small businesses must find a way to use these channels to reach their target markets. It can often seem daunting to cut through the social media clutter; however, with these 5 strategies, you’ll be well on your way to social media marketing success. 1. Narrow Your target For small businesses, it’s important to connect with people in your geographic area, especially if you are a brick and mortar operation. Targeting your
Social media marketing for small business requires that you have the best strategies which will ensure that your business is benefiting and cost-effective. Using the social media platforms to leverage the visibility of your brand online has shown tremendous results and has seen an increased number of small business owners making this tool as an integral component of their business policies. If you have not embraced the use of the social media platforms for generating more business leads and reaching
At least 50% of all purchases made are now preceded with an online search. Searching for options on Google, Yahoo and Bing are done by millions of people all around you, looking for you, (and your business). If you don’t set this up correctly you can cause yourself a big headache and make it more costly to get fixed later. 5 Things You Absolutely Must Know Before You Claim Your Place in Google …AND Know Before You Hurt Your Chances
