SEO or search engine optimization is something that you hear a lot, but few people know much about. SEO is an ever-changing landscape, but a strong understanding is necessary to have the online results that our clients expect. I consider myself to be an expert in this area, and in this article, I’ll try to shed some light on what SEO is all about.
The Two Major Components of SEO
The first component of SEO is on page optimization. On page, optimization means that your website has been built in a way that it clearly shows Google, and other search engines, what you are trying to talk about. The majority of websites today fail this test.
Here’s an example: Let’s say that you created a page about Construction on your website, and you want your page to show up when people in your city search for Contractor. In order for this to happen a number of things have to be in place.
Every website contains metadata on each page. This metadata is like a summary of what your page is about. Google and other search engines use this metadata to help them quickly decide if your page should be considered to rank when a search is entered online.
Let’s say that you live in the city of Atlanta, GA. Your contractor page metadata needs to contain the words “Atlanta” and “Contractor”. Contractor alone will have you competing against the entire world when you really only want to rank in the city of Atlanta.
Metadata consists of Title Tags, Descriptions, and Keywords. A well-designed website will have clear meta information on each and every page that fits the content of that page.
In addition to having the correct meta information you also have to have page content that matches it. The words you write in your content need to be congruent with the title of the page, as well as the description, and keywords. If everything flows together you have a great chance of reaching the top of the results.
The page length also plays a factor in your ability to rank for certain search terms. You should ideally have pages that are longer than 400 words, but I would say the longer the better. Write high-quality content that contains lots of content that should include pictures as well as videos and other interesting features.
The Second Major Component of SEO
The second major component of SEO is off page optimization. Off-page optimization means that you are getting votes from other websites online. So how do you get a vote?
At some point, you’ve been on a website and clicked a link that took you off that site to another website. A link like that is called a backlink, and having high-quality backlinks pointing to your website will have an impact on the rank of your website and your internal pages.
There are many different places that you can get backlinks from. Having your website listed in certain directories online will help you to get some backlinks, and websites like YouTube, Facebook, and Twitter also allow you to build links to pages in your site.
Some links are more powerful than others, and some are safer than others. If Google sees that you are building links to your site from low-quality neighborhoods they can filter your website out of the search results. Today it’s very important to make sure your backlink profile is high quality.
How Do I Master SEO as a Contractor?
It’s very difficult to master SEO as a Contractor. You simply don’t have the time to invest thousands of hours to learn all about it and to keep up with the monster that it is. When you work with us at SeashoreWeb Website Design you can rest assured that you are working with the best of the best. We do all the hard work for you so that you can focus on living the life that you should be as a contractor. We will get you on top of the search engines!
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